Personally I like when companies get the average golfer involved in promoting their product. When sites like THP or YouTubers get to test the products. Non paid endorsements carry the most weight with me. I love the tech story as well and that usually gets my interest peaked. Then I search out...
Some great advice in this thread. I for one find heavier weight makes a difference. I have a quick tempo and especially with my driver. Heavier shaft makes a bigger difference to me that flex.